Social Marketing has been around for a very long time; the Web 2.0 phenomenon is not exactly breaking news either but, what does this mean to you - the blogger? The social give-and-take between you and your readers is there, right? You give information and insights, they take a related link to a "similar interests" or landing page. Aside from being both informative and insightful, you are also providing a form of entertainment; you creatively express your thoughts and ideas concerning the subject. Your site contains advertising of some sort and you employ a few marketing elements as well. This is your foundation. Be certain it is constructed on solid ground and is significantly well built itself.
rather you should become known as a Maven."
Keith Larson (4/20/2008)
From Wikipedia, the free encyclopedia maven (also mavin or mayvin) is a trusted expert in a particular field, who seeks to pass knowledge on to others.
The word comes from the Yiddish meyvn and Hebrew mevin (מבֿין), with the same meaning, which in turn derives from the Hebrew binah, meaning understanding. It was first recorded in English around 1952, and popularized in the 1960s by a series of commercials.
In network theory and sociology, a maven is someone who has a disproportionate influence on other members of the network. The role of mavens in propagating knowledge and preferences has been established in various domains, from politics to social trends.
(End of Wikipedia reference extract.)
Starting out as a writer who wishes to be known, then beginning to monetize your site is the most effective method of ensuring that your content remains the primary focus of your blog. Readers return to your site because what you have written previously was of interest or was useful to them. As long as you are genuine in your "endorsements" the advertising you present should be seen in a favorable light. People expect you to investigate your advertisers, to learn about the company and its products and/or services. Advertising on your site should reflect your concern for the reader. It needs to be relevant to your posts AND it needs to be something you would recommend to a close friend or family member. "What would Mom think of this?" A question which allows time to pause and reflect. Are you more giving, or taking more?